La'auli uses his online influence to push Samoa products.


We had an opportunity to interview the Hon. Minister, Laaulialemalietoa on his view about his current use of the digital platform to push his new goals of achieving economic growth through Agriculture and Fisheries.


Here is our Transcript below:


Claudia:

Talofa Hon. Minister!


Laauli:

Malo Soifua lagi mama Claudia!


Claudia:

You haven't wasted any time in getting the word out there to buy Samoa Made products, We are seeing your daily posts and how you have engaged with Samoans living within and also abroad..can we talk about that?.


Laauli:

Yes, thank you, Claudia, for the question; if we don't take advantage of the technology and digital platform available, we do not fully have access to potential buyers and distributors. We must be relevant with the time and see how it can benefit Samoa.


On my FB page, I have many followers, so it starts with me. If I'm not talking about my sector and promoting and finding more opportunities for Samoa, I'm wasting time.


We must adapt to the new ways of doing things with respect to the old ways, Its all about progress and moving forward


Claudia:

So how are you monitoring whether your statuses and posts are compelling?


Laauli:

We have farmers who are ready to deliver. We need to find good opportunities in the international markets and make sure we can meet the demand. We have several ways of collecting information, and social media is one of them. Many businesses, if not all by now, are online. I read all the messages that come through my inbox, some are great, and some are not so great, but you have to keep weaving through the pile before finding the right one.


We also have a database that we use but I will need to relook at it and see if its still relevant and if its the best way forward to achieving our target.


Claudia:

What is your goal?


Laauli:

I have a lot of goals for my portfolio, but the main goal and long term goal is to bring our Agriculture and Fisheries back to what it use to be, give the farmers and fishermen better income to look after their families, it may require a new approach to achieve it but I know we can..there will be a few bumps on our way there..no journey is ever smooth but my team and I are ready for it. When you're given the opportunity to lead..you must always lead from the front and give it your all, so that is my goal..this is my drive when I wake up..I thank God and ask him for the strength, courage and wisdom and set on my day.


Claudia:

I know you're a busy man, so this will be my final question. I see that your Ministry recently welcomed you, can you tell me a bit about that.


Laauli:

Yes, All glory to God for all he has done, I stepped down in 2017, and now, four years later, I'm back to finish off what I started. I give credit to the previous administration for their hard work, Le Afioga Lopaoo Natanielu Mu'a, and it's my job now to take it further than its ever been.


I am truly blessed to be surrounded by great people in the Ministry of Agriculture and Fisheries (MAF), Samoa Trust Estate Corporation (STEC) and the Scientific Research Organisation of Samoa (SROS).

Claudia, these public servants are the "cream of the crop", the best Samoa has to offer, The Ministry that they represent is the country's backbone! The 60s, 70s and 80s were the golden years for Agriculture; things have changed since the taro blights and the effects of climate change. It led to our Government looking overseas for opportunities, but I firmly believe that the solution is right in front of us, our land, our ocean, our People..so..there is a lot of work that needs to be done, the Ministry is my Aiga and together we will bring the revenue back to our country, faith in God and faith in each other.. we can achieve that!